Writing a good blog post is as much science as it is the art of composition, for both human conversion and SEO. There are a few key things to take into consideration:
Who is the target audience (persona)
What stage of the sales cycle
Is it evergreen or topical
Keyword(s) targeted
I want to focus on a visualization of these concepts and how you can think of your blogging / content generation efforts, especially keywords selected.
If done correctly blogging can provide great returns through SEO, community building, and expert status development.
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